Mark Conway

President

Mark Conway has been with Reynolds since 2008, bringing more than 30 years of leadership in the semi-custom and custom home building industry. Known for his integrity, attention to detail, and results-driven leadership, Mark has built a reputation for delivering homes of exceptional quality while fostering strong client relationships.

In his role, Mark oversees the company’s day-to-day operations and guides the overall strategic direction. He is recognized for his strong work ethic, commitment to building and mentoring high-performing teams, and passion for delivering a streamlined, client-focused homebuilding experience.

Prior to joining New Leaf, Mark held senior executive and operations roles with three major homebuilding companies in the Southeast, where he led initiatives in regional growth, team development, and construction excellence.

Mark lives in Madison, Georgia, with his wife Tracey and their son Brendan. He is also a proud father to five daughters, Karissa, Shelby, Miranda, Sarina, and Kenzie—and a grandfather to seven grandchildren.

Tracey Conway

Director of Operations

With over 29 years of experience in the new home construction industry and a licensed Realtor in Georgia since 1998, Tracey brings an exceptional depth of knowledge and passion to her role as Director of Operations. Her comprehensive understanding of the homebuilding process—from architectural design to interior and exterior finishes—ensures every detail is thoughtfully planned and flawlessly executed.

Tracey began her career managing builder accounts for a major electrical contractor, a role that laid the foundation for leadership positions with several respected regional homebuilders. Her hands-on experience and strategic insight make her an invaluable asset to both the team, vendors, trade contractors, and the clients we serve.

Tracey lives in Madison, Georgia with her husband Mark and their son Brendan. She is also the proud mother of five daughters, Karissa, Shelby, Miranda, Sarina, and Kenzie—and grandmother to seven grandchildren.

A cornerstone of our team, Tracey, is committed to delivering an exceptional experience for every client and ensuring that each new home exceeds expectations.

Roger Cerasoli

Director of Architectural Design

Roger is our Director of Architectural Design and is responsible for the management of new product development, design and customization of architectural plans along with design related market research. Roger interfaces directly with the client to create personal custom plans or personal modified portfolio plans. He is also involved with new site evaluations and interfaces with jurisdictional planning, zoning, and permitting authorities. Prior to joining New Leaf Custom Homes, Roger owned and operated Keystone Design Associates where he offered a variety of architectural design services to builders and individual clients. Roger was also Director of Architecture for Atlanta based John Wieland Homes and Director of Design Review for Peachtree City Development Corporation where he co-founded Magnus Homes. Roger has been a professional member of the American Institute of Building Design since 1996, and a Certified Professional Building Designer since 2005. Roger is a graduate of the University of Pennsylvania with a degree in Architecture and a concentration in Spanish language. Roger lives in Newnan, GA with his wife Lynn and their youngest daughter.     

David Mathis

Custom Home Project Manager – Lake Oconee

David Mathis brings over 35 years of experience in the construction industry and is a proud third-generation homebuilder. As one of our Custom Home Project Managers at Lake Oconee, David is known for his personable approach and meticulous attention to detail. Clients, trade contractors, vendors, and team members consistently praise his professionalism, integrity, persistence, outstanding service, and sense of humor.

David finds great fulfillment in helping clients turn their dream homes into reality. He lives in Covington, GA, with his wife of 36 years, Tracy. Together, they lovingly care for their adult special needs daughter, Bailey, whose presence brings daily inspiration and life lessons. David is also a proud father to his adult children, Bryan and Tristen, and cherishes his role as a grandfather to nine beautiful grandchildren.

David Marshall

Custom Builder

David is a Custom Home Builder for New Leaf Custom Homes (NLCH) and is an integral team member in our client-centered process.  Before joining NLCH, David owned and operated a successful home building and home remodeling business in Kentucky.  David is a very thorough and detailed custom builder that models our Company Core Values of Integrity, Teamwork, Exceptional Quality and Stewardship.  He has earned a reputation of being a highly effective home builder at Lake Oconee.  He is well organized, very experienced and committed to excellence in his management of Trade Contractors and Vendors.   David clearly realizes the importance of giving our NLCH clients superior quality and timely home completion, while being a good steward of the clients resources.  David lives in the Lake Oconee area with his wife Lana.  They have two adult children.

Mark Jones

Mark is our Area Business Manager for the southwest Atlanta homebuilding operation.  He has 20 years of experience in residential home construction, renovations, light commercial, and land development. Prior to joining New Leaf Custom Homes in 2013, Mark was a partner and owner/operator of J&J Quality Homes, Inc., a residential homebuilding, and land development company in the south metro Atlanta area. Mark possesses a State of Georgia Residential Basic Contractors License and GSWCC Level 1A Certification. A graduate from Columbus State College in Columbus, GA with a BS in Political Science with an emphasis in Public Administration, Mark also received an Educational Teaching Certificate from West Georgia College in Carrollton, Ga. Mark currently lives in Fayetteville, GA with his wife of 25 years Natalie, and daughter Peyton.

Adam Rice

Adam Rice, General Contractor and Partner of New Leaf Homes in North Carolina, is a second-generation builder with more than 20 years experience in commercial construction and custom home building. As both a licensed General Contractor and a skilled, hands-on craftsman, Adam’s comprehensive experience within the building industry gives him a better understanding of all aspects of his projects.

This enables him to choreograph large construction projects from start to finish. We deliver superior quality on every aspect of the project, right down to the smallest detail — whether that be our signature exterior coverings, timber works, or fine interior finishes.

Furthermore, Adam’s long-standing relationships with area suppliers and tradesmen assist him in delivering the highest quality of service, on-time and within budget.

NLHNC has the expertise to deliver superior quality and great value for money. As well as turn-key projects, the company also handles projects such as grading, infrastructure development, foundation and retaining wall construction, septic system installation, and framing — all in-house.

Adam, an Indiana native, studied Construction Technology at Purdue University and moved to North Carolina in the 1990s. He lives in Blowing Rock with his wife, Elizabeth and their two children, Isaac and Eli.

Josh Winans

Division Manager for Reynolds Homes – Coastal Georgia

Josh has spent nearly 30 years in the construction industry, building a reputation for integrity, leadership, and delivering quality work. Since launching his career in 1996, he’s successfully managed projects ranging from large-scale apartment complexes to a $130 million high school in Texas.

In 2018, Josh founded his own construction company, leading both commercial and residential builds. His business expanded in 2024 through a strategic partnership with Reynolds Homes, enabling him to take on larger projects throughout the Southeast—with a focus on the Coastal region.

In addition to his construction work, Josh is a licensed Real Estate Agent.

Josh’s career has taken him across the country, but his roots remain grounded in family. Outside of work, he enjoys spending time with his wife and daughter, always keeping family at the heart of his life.